Jointly organized by Haw Ji, GTI Magazine and the Guangzhou Convention & Exhibition Service Center, the GTI Asia China Expo 2012 took place on December 16-18 at Halls 10.1 & 11.1 & 13.1, B Zone of the China Import and Export Fair Pazhou Complex in Guangzhou. Spanning an area of 28,000 square meters, the show venue accommodated about 130 exhibiting enterprises and drew 23,360 professional guests. Among the visitors were local industry associates from China and professional buyers from Japan, Korea, Singapore, Malaysia, India, the Philippines, Australia, New Zealand, Italy, the US, Brazil, Russia, Germany, the UK and Spain.

The GTI Asia China Expo entered its 4th year in 2012. The exhibitors included game and amusement product developers, manufacturers and distributors from China, Hong Kong, Taiwan, Korea, Japan, the US and the UK. Among the Chinese exhibitors were a good number of leading enterprises in the amusement and game industry of China such as Shiyu Group & UNIS, Wahlap, Sealy, Golden Dragon, Bao Hui, Super Wing, Game Plus, Elephant, Hua Tai, Macrown, Mayu, Shun Hong, Gu Wei, Yi Eel Shang (YES), Shan Zhi Fu , Guang Yang, M-Sky, Yuehua and Suzo-Happ. Japanese exhibitors included Namco Bandai Games, and with Fluke while Magic Park Soft, Vogos and Simuline were exhibiting companies from Korea. There were also Taiwanese exhibitors such as Paokai, Huai I, Taiwan Yuanmei, Jyuee Ang, Jing Mi, Advantech, Zeroplus, Gamtec and Paco. On the show floor was a wide array of products including kiddie rides, video game machines, carnival games, large-sized racing games, digital leisure and entertainment equipment, theme park amusement facilities, virtual 4D/5D products, and related parts and accessories. The event served as a one-stop shop displaying all types of parts from the upstream industry sector and a comprehensive range of finished products, and could satisfy the diverse needs of all buyers.

The GTI Asia China Expo 2012 kicked off with a grand opening ceremony on December 16, which was attended by numerous important guests such as Deputy Mayor Ouyang Weimin of Guangzhou Municipality, Chairman Liu Jinhua of the China e-Game Industry Association (CGIA), Professor Lin Yu-fang of Tamkang University in Taiwan, Director Yin Hongtao of the Department of Software Service Industry under the Ministry of Industry and Information Technology of China, Chief Xiao Ningxiang of Market Division of the Guangdong Provincial Department of Culture, Director Tan Zhixiang of the Guangzhou Cooperation Office, CPC member Chen Mingjie of the People’s Government of Panyui, Guangzhou City, Chief Tan Wanchun of the Law Enforcement General Team under the Sichuan Provincial Department of Culture, Deputy Director Gu Chunhua of Shenyang Municipal Bureau of Culture, Radio, Television, Press and Publication, Vice President Andrew Lee of IAAPA’s Asia Pacific Operations, Vice Chairmen Lv Xuefeng, Su Benli and Xu Jianlin of CGIA, Secretary-General Zhang Sheng of CGIA, and Chairman Li Xihui of the Online Game Industry Committee. They all expressed their support and expectations for the GTI Asia China Expo and the animation, game and amusement industry.
Ouyang Weimin stated “the Guangzhou Municipal Government views the game industry as a very important policy-oriented industry and cares, supports and promotes the industry. Through this event, many responsible persons of game developers and manufactures have come to Guangzhou and showcase their latest software technologies and manufacturing technologies. The participants have brought good experiences and technologies to the show floor, which can greatly boost the Guangzhou game and amusement industry’s development and strengthen exchange among industry peers. In addition, the event is also a very important component of the animation, game and amusement industry.”
Yin Hongtao remarked “as we all know, our country’s industrial economy encountered some challenges in 2012 and the animation, game and amusement industry’s development has also been influenced accordingly. However, Guangdong Province, as a region in which the industry clusters and have laid a solid foundation, still maintains a healthy trend in its electronic game industry. In the next few years, the economy will recover and the industry will continue to develop and see new technological breakthroughs, so we will be greeting new opportunities. Members of the entire industry will need to jointly explore and take advantage of new opportunities, and cooperate to form synergy. This year’s GTI Asia China Expo serves as a vital platform for exhibition, exchange and communication. And, I hope that this show will expand its scale, elevate its level and achieve higher attendance and greater results in the future.”
Lin Yu-fang emphasized “this is the third time that I have participated in GTI Asia China Expo. China’s electronic game industry has become more and more prosperous over the past few years. The electronic game industry has tremendous potential and a very promising future. I hope China and Taiwan will strengthen their cooperation and jointly build the strongest team to solidify their foothold in the global electronic game market.”

In the evening of the GTI Asia China Expo 2012’s opening day December 16, a Reception and Networking Dinner was arranged on the second floor of Yumin Xincun Restaurant in Guangzhou, providing numerous industry members with a communication platform for meeting each other and strengthening friendships. During the banquet, the exhibitors and domestic and foreign buyers shared their opinions about the fruitful results they reaped at the GTI Asia China Expo. Also, guests such as Chairman Liu Jinhua of CGIA, Chen Junde, member of the Standing Committee of CPC Guangzhou Municipal Panyu District Committee and First Deputy District Chief, and Deputy Director Tang Huirong of the Guiyang Municipal Economic and Information Technology Commission made remarks. Vice President Andrew Lee of IAAPA’s Asia Pacific Operations briefly introduced the IAAPA association, which has a history of 94 years, and sincerely wished GTI China Asia Expo a great success. He also brought a “souvenir” from the US for the GTI Asia China Expo and had Chairman Liu Jinhu of CGIA accept the gift on the stage, which created a cozy atmosphere and marked a big step for GTI Asia China Expo to connect with the global market. Lv Xuefeng, President of Shiyu Group and Vice Chairman of CGIA, and Su Benli, President of Wahlap and Vice Chairman of CGIA, both pointed out that the industry’s winter has already passed and spring has arrived. They believed that the GTI Asia China Expo 2012 undoubtedly served as the best product trade platform for the industry and that the show’s success has given strong confidence to many industry associates and laid a solid foundation for the industry’s future development.

During the dinner banquet, the ceremony of awarding certification to the Taiwan Game Affairs Work Committee of CGIA was held, and President Lee Ko-chu of IGS was assigned to the position of Director, President Thomas Liu of GTI Magazine to Secretary-General, President Wei Ming-shan of Paokai to Deputy Director, President Tsai Chi-ming of Feiloli to Deputy Director, President Wang Chi-chieh of Youal-Jofh to Deputy Director, and Manager Chang Wen-chao of Bingotimes to Deputy Director. Afterwards, CGIA Chairman Liu walked onto the stage and read out the “Written Reply of Approval of the China Animation and Game Industry Technology Innovation Base” and awarded the Guangzhou Huachuang Animation and Cartoon Industry Park the plaque of “China Animation and Game Industry Technology Innovation Base” which is the first such honor in China. In addition, Hu Huijun was assigned to the position of Deputy Director of the International Committee of CGIA and Chairman Zhang Zhenjun of Huachuang to Executive Director of CGIA for promoting the China animation industry’s development and overseas cooperation. At last, the government leaders and special guests went up onto the stage to drink a toast and wished GTI Asia China Expo a great success. Then they networked with other attendees, and all of the guests wished to see a better future for the animation, game and amusement industry.

As a professional annual trade event in China’s animation, game and amusement industry, GTI Asia China Expo has built an important bridge for Chinese game and amusement enterprises to reach overseas markets. The show has always been dedicated to providing industry members with a professional commercial exhibition that can create abundant business opportunities. After four years of endeavor, the show has established a good reputation and gained recognition worldwide. After experiencing a harsh winter in China’s electronic game industry, the 2012 event managed to achieve a breakthrough. The show was not perfect, but it demonstrated its strong power of attracting the participation of industry members from across the world and providing good exhibition with rewarding results.

According to our on-site observations and interviews with some exhibitors, the show has achieved good results as a whole and could basically live up to expectations in all aspects. However, the scale, visitor attendance and on-site transactions of the 2012 event showed a slight decrease compared with those in previous years. The exhibitors believed that such a situation was caused by many varied reasons and the change of show dates and the sluggish macro environment were the major causes. And, among other reasons was that many companies did not have plans to purchase new games because it was near the end of the year. Although many exhibitors expressed that visitor attendance of the 2012 show was not as high as that in previous years, they still believed that GTI Asia China Expo remains the most important event in the industry and they will continue to support the event. For the 5th GTI Asia China Expo, they revealed that they will give great support and eagerly look forward to it. Given that the game and amusement market is going to see a gradual recovery and the show organizers will strengthen efforts in all aspects of execution, the GTI Asia China Expo 2013 is going to be a whole new international event that will present abundant creativity and opportunities for all industry members.

It is slated to take place at Halls 10.1 & 11.1 & 13.1, B Zone of the China Import and Export Fair Pazhou Complex in Guangzhou. For more information about the event, please stay tuned for our upcoming report and updates on www.gtiexpo.com.twwwwor taiwanslot.com.tw.
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