Entering its 17th year, the GTI Asia Taipei Expo took place at B & C Zones of Hall 1, the Taipei World Trade Center for three consecutive days starting from May 2, and ending smoothly on May 4. Jointly organized by GTI Magazine, the Taiwan Digital Entertainment Association (TDEA) and the Taiwan Amusement Machine Association (TAMA), GTI Asia Taipei Expo 2010 housed 670 stands, recording a slight growth in scale compared with last year's event.

This year's GTI Asia Taipei Expo featured 109 exhibitors. Besides local Taiwanese exhibitors, the event attracted international exhibitors including Namco Bandai and Nippo Tusho from Japan, GameArt, Karen and Universal Space from Hong Kong, British media EuroSlot and InterGame as well as companies from China, Daxing Theme Art Research Center, Dragon World, Luck & Jinying and G-Look. The exhibitors that participated in GTI Asia Taipei Expo for the first time included New Paco, Ding Xiang, TAKADEN, AExcel, Joii, Happyforever, Arichip, Feng Yi Fu, Chian, Wan Hai, Las Vegas Cabinet, New Technology, AGT and TAGHI.

After the global financial turmoil erupted in 2007, the world experienced nearly two years' economic regression. In early 2010, the global economy saw a strong recovery. According to data announced in April by the Department of Statistics, the Ministry of Economic Affairs (MOEA) of Taiwan, Taiwan's export orders in March reached US$34.39 billion, recovering to the level before the financial crisis. In particular, the orders from China, Japan and ASEAN countries recorded new historical highs, showing a clear economic recovery.

The actual evidence of an economic recovery was the number of show visitors at this year's event. Overseas buyers came from more than 30 countries and regions including Australia, New Zealand, Canada, Chile, China, Greece, Hong Kong, India, Indonesia, Israel, Italy, Japan, Korea, Macau, Malaysia, Peru, the Philippines, Poland, Portugal, Singapore, Thailand, the UK and the US. Based on our initial estimate, there were 3,500 overseas and domestic professionals attending the show.

On the first day of the show, the opening ceremony was attended by legislator Lin Yu-fang, and Director General Yeh Yun-lung, Senior Specialist Peng Wei-yue and Division Chief Tseng Pi-yun of the Department of Commerce, MOEA as well as Chairman Li Hsiang of the Family Entertainment Development Association, Chairman Yang Wan-te of the Taiwan Amusement Center association and Chairman Wei Wen-bing of the Taiwan Gift Claim Vendor Association. These special guests added luster to the event's magnificent opening ceremony.

The opening ceremony was commenced with remarks of Chairman Ou Che-wen of TAMA and Chairman Lu Kun-mou of TDEA. Then Director General Yeh Yun-lung delivered a speech expressing his support of the amusement machine industry. Also, he hoped to cooperate with the industry to change the society's stereotyped view of arcade games and achieve the ultimate goal of promoting the industry's development. At last, all the attending guests jointly participated in the ribbon cutting ceremony to announce the official opening of GTI Asia Taipei Expo.

At this year's show, besides displaying newly developed products, many exhibitors held tournament activities and product launch conferences, which successfully drew buyers' attention and created purchase momentum.

At last year's GTI Asia Taipei Expo, IGS released Ba‧Three Kingdom War, the latest development of the Three Kingdom War series, and cooperated with Sega to penetrate into the Chinese-language market. On the opening day of this year's GTI Asia Taipei Expo, May 2, IGS announced that the company is in cooperation with Japan-based Taito and Wahlap Technology, a distributor in the China marketplace, for jointly developing new games, Anger Explosion and Music Gun Gun. IGS is responsible for the production of Chinese-language versions, which are slated to roll out in China and Taiwan in the upcoming summer.

The new product launch conference was attended by General Manager Chen A-chien of IGS Commercial Game Department, General Manager Kojima of Taito Corporation Japan, Chairman Su Ben-li of China-based Wahlap and President Masanori Ogata of Sega Taiwan. They jointly activated the cooperation ceremony. Games for trial were displayed on the site.

Besides the activities held by exhibitors, the show organizers also arranged a dinner reception of 80 tables at Banquet Hall of the Taipei City Hall on the first day of the show. Near one thousand international and domestic industry members attended the dinner function, which provided excellent networking opportunities and facilitated business cooperation.

Extending from an online game to an arcade game, We Dancing Online is popular among players of all ages. The "We Dancing Online Celebrity Tournament" was again held and attracted enthusiastic participation of master players across Taiwan. After months of competition, a total of twelve participants stood out and made it to the final contest.

As for Kung Fu Ball, a sports simulation game released by Subsino, it was selected by Saint-Fun as the primary tournament game to be promoted for this year because of the 2010 World Cup fervor. The 2010 Kung Fu Ball PK Tournament officially kicked off in March and a total of 16 players were qualified for the final contest from preliminary competition in different regions.

Kung Fu Ball features an innovative gameplay which combines air hockey and hitting brick games. With strong entertainment elements and a creative concept, Kung Fu Ball has gained popularity and excellent feedback from players within a short period of time. Therefore, the 2010 Kung Fu Ball PK Tournament particularly drew a lot of attention. The top three winners were awarded with abundant prizes by the tournament organizer Saint-Fun International.

Since its debut in 2005, the China Cup-Street Basketball International officially entered its 5th year this year. Following the prevalence of basketball machines and the increase of players, this year's China Cup which featured prizes worth NT$500,000 attracted the participation of many new and old players. The final contest of China Cup was held at the GTI Asia Taipei Expo on May 2. To encourage more players to participate in the tournament, the tournament organizer especially held lucky draws to give away abundant prizes such as Wii Fit games and trendy T-shirts.

On behalf of the show organizers, I would hereby like to thank all the attending guests for participating in this grand event on such a beautiful Sunday. It is an enormous encouragement for industry associates. This year, GTI Asia Taipei Expo has entered its 17th year. During all these times, it has done its best maintaining an industrial exchange platform, facilitating international technical exchange and observation, and boosting the level and scale of the industry.

Taiwan's electronic game industry enjoyed a prosperous development in early times. But, after the promulgation of the Electronic Game Establishment Management Regulations, the domestic environment experienced a sudden change, which caused 80% of Taiwanese game companies to turn to export markets. Today, I am honored to come to the show with Legislator Lin and Director General Yeh. We hope that through this event, all of you can have deeper understanding of the electronic game industry and learn that this industry is actually worth development and possesses great potential. We also hope for a proper liberalization of non-educational type electronic games that provide edutainment. Let's all work together for the industry's development. And finally, I wish the event will be successful and satisfactory.

Today, at the 17th GTI Asia Taipei Expo, I am very glad to see the attendance of Director General Yeh from the Department of Commerce, which is the governmental organ responsible for the electronic game industry. After all the efforts made by many industry peers in the past, the electronic game related regulations were finally passed. Originally, we anticipated the industry would move towards a healthy and prosperous development afterwards. However, things went against our wishes and the government's stricter management came before its active guidance. The industry that intended to advance was constrained and could not do much about the situation. Through insistence and continuous endeavor, industry members found their own space on the global stage. I have discussed with President Thomas Liu of GTI Magazine, one of the show organizers, through which we hoped to make GTI Asia Taipei Expo the largest gaming trade event in Asia. But what was a pity was that there were almost no opportunities for development in the local market, a market that is the most important to industry members. Now, the China market offers excellent conditions and an expansive marketplace, which, however, also formed a barrier that is difficult for the local Taiwan game industry to cross over. Industry members have recently thought about compiling plans about reviving the local industry, and will again propose suggestions to the Department of Commerce. I hope the responsible authority will not only consider the negative influence but also will attach importance to the various positive benefits that the game machine industry can generate.

Today is the opening day of the 17th GTI Asia Taipei Expo. After many industries have gradually walked out of the impact of financial turmoil, today I have noticed that the number of booths this year has seen a significant growth over previous years'. I also saw some industry professionals from Guangzhou City and Panyu District. I believe these will bring positive benefits to the game machine industry.

Electronic game machines not only attract players with pure game entertainment, but also combine advanced technologies and need the government to establish proper regulations to guide their development. The global electronic game market is enormous and contains amazing potential. Considering the achievements made by IGS and Saint-Fun International, the game machine industry is indeed an important industry worth the government's encouragement and support. Therefore, we should look at the game machine industry with a serious attitude and attach importance to the industry, and also adopt the approach of "active assistance and effective management" to guide the industry's development. Times have changed. When Singapore has liberalized casinos, why can't the Taiwan government support the game machine industry with a positive attitude? I believe governmental organizations will come to a wise decision. At last, I also wish success for the event!

The key to an industry's development is not the amount of the industry's production value but the society's perception of the industry. Take pool playing as an example. In the beginning, nobody thought that was a healthy sport. Nowadays, it has become an international competition activity participated by players representing their countries. I believe the same principle applies to the electronic game industry.

The MOEA is responsible for industrial policies. For the value of an industrial policy, production value and society acceptance are the most important. When an industry is not accepted by the general public, it is difficult for the industry to have further opportunities. Therefore, I will discuss with the two chairmen about the communication and coordination of opinions between the central and local governments and civil representatives. We hope to change their stereotyped views of electronic game industry and will work on gaining support of more civil representatives in order to facilitate the revision of regulation in the future. Also, we will promote educational-type games that are widely accepted by the general public and gradually change the society's view of the electronic game industry. We shall thoroughly carry out "effective liberalization and active assistance" and will no longer impose more restrictions under the name of "management".

The innovative approach of integrating electronic games with digital entertainment belongs to the aspect of digital content. We believe that the digital content industrial projects led by the Department of Industrial Technology and the Industrial Development Bureau can consolidate more resources. Let us assist the industry from the aspect of resources. If the industry can obtain support in legal aspects, we will be able to further facilitate the reformation.

Escaping from the economic sluggishness, this year's GTI Asia Taipei Expo showed growth in the number of booths and dramatic increase in the proportion of new products. Below is a brief introduction of the exhibitors and products.

◎Acrosser Technology: As an industrial computer developer, the exhibitor has designed a number of products for gaming machines such as fanless embedded systems, embedded tablet PC systems and all in one Gaming Platform series.

◎Advance Games Technology (AGT): Participating in the GTI Asia Taipei Expo for the first time, AGT presented several games featuring running lights such as "Power of Speed", "Journey to the West" and "Happy Farm". It also had the horse racing game Royal Race Course on display.

◎Actel Corporation: The firm showcased a number of motherboards and contactless automatic card vending and add-value systems.

◎Amuchine Enterprise: The company displayed several slot products such as Car Fever III, Knight Story III, Dog Pulling Diamond 2-in-1, Fruit Bonus and Red Lioness.

◎Arichip: Arichip exhibited Crystal Dolphin slot game, Rehold Poker, and various game boards, kits and components.

◎Asia Amusement: The exhibitor presented a number of kiddie rides such as Ultraman, Helicopter, Cute Car and Puffer Fish and various battery cars with different animal themes.

◎ATouch: ATouch displayed touch panels of various specifications and sizes.

◎AXIOMTEK: The firm exhibited various products including Mini ITX SBC, ATX Industrial Motherboard, System-on-a-Module Solutions (SoM), Pico-ITX Embedded SBC and Embedded System.

◎Bingotimes: Bingotimes showed robotic arm-based games such as Blackjack, Dots Mahjong, Baccarat and Tequila Poker. It also had S100 Simple Arm Niu Niu, Policy Mario and Remote Programming System on display.

◎Bolong: The exhibitor presented various crane machines such as Crazy Catch and Doll Angel as well as Little Genius mini basketball machine for children and Wawawa whacking game.

◎Borden: Borden showcased poker games Poker Ace and Baccarat Winner, Royal Club roulette game, and slot games Beanstalk, Outlaws of the Marsh, JuJungle and Ancient Egypt as well as the company's master piece for this year, Royal Champion horse racing game.

◎Chang Min Electronic: At the firm's stand were various parts and components such as pushbuttons, micro switches, AC switches, sockets, counters and push button switches.

◎Chen Mao: The exhibitor displayed various types of single screen upright game machines, double screen upright machines, small countertop games and wall mounted game machines.

◎Chian: Chian had the contest-used foosball table, Tsunami, on display, and promoted related products with catalogues.

◎CLE: CLE showed slot games, CL-086W Giant and CL-087W Genesis, as well as slot game parts such as coin acceptors, pushbuttons and signal lamps.

◎Coinsolve: Coinsolve promoted a range of multi-coin acceptors and control boards and attracted attention from many buyers.

◎Daho: Daho exhibited Olympics Slam Dunk basketball machine, Trump Terminator baseball game and Happy Fruit slot game as well as mahjong game boards and game management systems.

◎Daxing Theme Art Research Center (Zhongshan, China): Specializing in the design of amusement parks, the company introduced its products with posters of amusement park planning and related catalogues.

◎Ding Shiang: The exhibitor promoted nine-lattice sports games such as Teen Football and Magic Pitcher.

◎East Wind Technology (EWT): Besides AC motors, speed reducers, shaded-pole speed reducing motors, special induction motors and coin hoppers, the company also presented IC card read/write modules, UHF read/write modules, anti-copy IC and sound effect IC.

◎Feiloli: Feiloli showcased Speed Rider car racing game, Football Fever II and various educational games including Shark Panic, Land Of Evil, Doll Adventure, Wannyan Basketball, Kuru Kuru Aero Kun, Attack Evil, Dolphin Island, Scooping Station, Cotton Candy and Sketch Machine as well as a variety of crane machines and kiddies. The firm's exhibits attracted many visitors.

◎Feng Chen: The exhibitor displayed a range of game machine parts including bill validators, bill dispensers, coin dispensers, coin acceptors and card dispensers.

◎Feng Yi Fu: The corporation presented a variety of roulette games including Gambling Dream Roulette(Luxurious), Gambling Dream Roulette, Gambling Fantasy Football Roulette and Spinning Football Roulette(Indicator). Other exhibits at its stand included Mario game boards and roulette parts.

◎Feng Yung Cheng (FYC): The firm had a range of kiddie rides on display such as Blue Whale, Dolphin and Big White Shark as well as Forest Train and impressive Flying Pirate.

◎Game Art (Hong Kong): The company displayed indoor amusement machines including educational-type games and motion simulation games as well as the catalogues of its large-scale outdoor facilities.

◎Game Master System (GMS): Besides its classic products such as Sicbo King, Jump Jump, Volcano Eruption, and Fantasia Royal slot game, the exhibitor also promoted this year's new releases including Animal Paradise, Double Dragons and the robotic arm product Robot Master as well as integrated game machines like mini 2000 and the pinball machine Leisure Farm.

◎Global Power System (GPS): GPS exhibited Lotto Bingo 4-in-1, Animal Wonder, Crown Golden Bell, Ocean World, Clown 5PK and parts like VGA adapter cards.

◎Gauss Enterprise: Gauss displayed high resolution touch games, multi games, industrial PC-level motherboards for arcade games, and arcade game interface-based games.

◎Han Sen Electronics: The exhibitor showed various parts including pushbuttons, coin acceptors and dispensers and coin chutes as well as cranes, Mario games, pinball bingo machines and slot machines.

◎Han Sen Electronics: The exhibitor showed various parts including pushbuttons, coin acceptors and dispensers and coin chutes as well as cranes, Mario games, pinball bingo machines and slot machines.

◎Happyforever: Happyforever's exhibits included Super Reel slot game and 6-player Policy Sicbo

◎Homer Tech.: The firm presented the latest Walle series products including Walle Baccarat and Big vs. Small.

◎Hua Shin: The products exhibited by Hua Shin included Gold Pond, an educational-type game, and Flipper Pinball, a pinball game.

◎I Cing: At the company's stand were Frog Frenzy whacking game, basketball machines Crazy Shooter and OT Basketball, educational-type games Taccokids and Big Stomach Wang, Golden House crane machine and a range of parts and components.

◎Injoy Motion: Injoy showcased a number of motion simulation games including Panzer series, Power Boat series, Street Racing Stars series, Dido Kart series and Top Gunner.

◎International Amusement Machine (IAM): The company presented various slot games such as Fruit Symphony, Reel Fantasia, BRIC, Flower 'S Wild, Jumanji 2, Magician's Secret and American Dream.

◎International Currency Technologies (ICT): ICT displayed a variety of bill validators, coin acceptors, printers, card dispensers and coins dispensers.

◎International Games Systems (IGS): IGS displayed Ba‧Three Kingdom War card game, racing games Speed 3 and Speed Rider, educational-type games Anger Explosion, Ace Pitcher, Super Ping-Pong, Lucky Guess and Dolphin Island, music games Vibraphone, Music Gun Gun and We Dancing Online-ac, and the coin game The Legend of Enveloped Demons as well as Nightmare Buster hammer game. The exhibitor attracted and was interviewed by a lot of media. IGS also received inquiries from numerous buyers.

◎Jiuhe: Jiuhe released a 13-reel, 15-line prize game, Amazon Star.

@ Joii Game Ideas: Participating in the GTI Asia Taipei Expo for the first time, the exhibitor presented Shabu Shabu Joy and Double Battle Team.

◎Joymax: Joymax showcased coin pusher games Crazy Circus, Rainbow Belle and Fishing Fun as well as other games such as Burger Hunter and Collecting Fun.

◎Jyuee Ang: The exhibitor presented a wide array of related parts including pushbuttons, locks, cabinets, LED lamp accessories and electronic coin acceptors.

◎Karen (Hong Kong): At the company's booth were 3-in-1 Multifunctional Self-service Machine, Keyboard-based Coin Vending Machine, IC Card Coin Withdrawal Machine, Automatic Ticket Deposit Machine, IC Card Coin Deposit machine and IC Card Ticket Deposit Machine.

◎King Cabinet: The firm had several cabinet products of excellent quality and ticket machines on display.

◎Kingtronic: Kingtronic showcased a variety of products including gift machines Push A Prize and All About Timing, Shooting Chance motion simulation game, Hammer 2, Eciple, Spin A Kick, Disney 3D Ping Pong, Dragon Punch and Robot Football. Its products attracted many visitors to play.

◎KKK: The exhibitor displayed 5-Level Bingo and related accounting systems.

◎Kwang Yi: The company showed pachislot games Lucky Slot and Real Magic, and pinball bingo machines Partido De Futbol and 5.6.7 Bola as well as Spin Prize and Led Prize.

◎Kepro International: Kepro exhibited game related products such as cabinets S1901 Slant Top and U 2901 Upright, touch screens and speakers.

◎Laxan: At this year's show, the firm presented a new pinball bingo game, Bingowister, and drew a lot of attention from buyers.

◎Le Chi Hwa: The exhibitor displayed coin games Ocean Paradise and NONSTOP 777 as well as a range of baccarat and slot machines.

◎Lon Sheng: The firm presented ORC slot game, 6-player Mini Race Track, a horse racing game, Investiture of Gods card-based strategy game, Bumble Bee dart machine, and Finger Adventure touch game.

◎Luhao: Luhao exhibited Fight Frog hammer game, slot machines Animal Paradise, Win Slot and Ace Poker, and Air Ball, an educational-typed game as well as 19-inch LCD slim-type cabinets.

◎MEGA Biotech: MEGA showcased Ocean Park coin pusher, touch games like "Countertop Integrated Touch Machine Online", "Shuffle Around", "Bubble Bingo" and "Run Bear Run" and large-scale amusement machines such as Chinese Chess, 2-player Baccarat Live, 5-player Robot Baccarat Live as well as Parse Rorunpe video game, Lotto 5 Poker poker game, Black Duke capsule game machine, Thunder Army roulette game, and Bravo32duel combat cabinets.

◎MEI: At MEI's stand were multifunctional coin acceptors and bill devices.

◎Micro Sova: The company brought a number of games with 3D visual effect such as Tarzan, Animal Farm, Animal Kingdom and Speed Racing as well as multiplayer web games.

◎MJK: MJK exhibited a variety of lock products such as cam locks, power locks, padlocks, and locks with special functions.

◎NBGI: Bandai Namco of Japan presented exciting Deadstorm Pirate simulation game, Razing-Storm shooting game, Tank!Tank!Tank!, Midnight Club 3, Tekken 6 fighting game, Bar Bercat prize game and Clena-Flex crane machine.

◎New Sun Yu: The company showcased newly designed cabinets Mcfm-27 and Mcfm-24 as well as other cabinets including Double Screen Metal Cabinet, Slant Top Metal Cabinet, Slim Type Cabinet, 15" Countertop Metal Cabinet, 20" Cocktail Multi-Game Cabinet and 29" Multi-Game Cabinet. Roulette machine Bgfm-03 and a range of game parts were also displayed.

◎New Technology: New Technology displayed Monkey King slot game and various cabinets and utilized catalogues to promote Gold Crown 5 Poker and pinball bingo games.

◎New Paco Amusement: The firm exhibited a number of fun games including Yoyoo3, Tank War, Video Fish Scooper, 3D Whacking and Little Frog Genie. ◎Nippo Tusho (Japan): The exhibitor presented Pushing Fun prize machine and Fishing Master, an educational-type game.

◎NUUO: NUUO showed Theia music touch game, Mosarc music percussion game, and Table, a virtual countertop game.

◎Pan Asia: Pan Asia presented a range of educational-type games such as Dolphin Island, Timing, Red White Flag, Crazy Climber, Mr. Bobby, The★Bishibashi, Twist, Extreme Skater, Running Doggy and Happy Circus as well as RODEO King prize machine and Deep Sea Treasure coin game.

◎Power Creation/Shain You: The company's core product for this year is Undersea Treasure, a card-based game.

◎Progame: Progame exhibited a wide array of LED games and LCD video games as well as game boards and peripheral parts.

◎Purse One (Korea): The Korean company brought the spinner game Speed, Mr.Bpyong, a fun whacking game, and Over The Top grip strength test game to this year's GTI Asia Taipei Expo.

◎Saint-Fun International: Saint-Fun showcased basketball machines Street Basketball Jr. and Street Basketball Xs, Wild Wild Pitcher motion simulation game, Aliens shooting game, whacking games Hit Hit Alaska and Hit Hit Amazon, educational-type games such as Skee Daddle, Monkey Paradise, Kung Fu Ball and Fantasy Wheel, Incredi Bowl bowling game, and Le Treasure coin game as well as a range of rides and coin changers. Its exhibits attracted many visitors.

◎San Ming: The exhibitor displayed a range of game machine related parts including LCD peripheral accessories, driver boards, Inverter boards, pushbutton boards, LVDS connection cables, pushbutton connection cables and inverter board connection cables.

◎SEGA Taiwan: The company exhibited educational-type games such as Tetris Giant and Building Block Baby, racing games Hummer and Sega Racing Classic, and Pokemon Battrio trading card game. It also used catalogues to introduce Arabian Jewel coin game and UFO Balance Catcher.

◎Shang Yang: Shang Yang showed a wide range of motors and game machine parts, receiving inquiries from many show visitors.

◎Sheng Bau: Sheng Bau introduced Soccer Pearl, Soccer Star II and Soccer Star Prize Machine.

◎Sheng Yang: At Sheng Yang's booth were various pinball bingo machines, video games, and the running light game Red & Black.

◎Skyinn: Providing the services of acrylic processing, screen plate production, large image output, digital inkjet printing and 3D printing, Skyinn displayed digital screen plate products and laser stickers at its stand.

◎Soarcom (Korea): Korea-based Soarcom's Athrow dart machine was very popular among show visitors.

◎Song Yung: Song Yung presented coin games like Pirate of Caribbean, Money Mouse and Happy Train, Piopio Machine, Shaolin Soccer pinball bingo machine, and EQ Finger, an educational-type game.

◎Subsino: Besides slot games, Subsino also strongly promoted the educational-type game Kung Fu Ball, Happy Finger touch game, XVGA/SVGA/VGA games, and several cute rides at this year's show.

◎GameBox (Guangzhou, China): The exhibitor showed music games Magic Box and DJ Machines, educational-type games such as Golden Fish, Automobile Mobilization, Happy House, Hongmao Lantu, Magic Cup and Rainbow Cat Blue Rabbit Sports Party, and pinball bingo machines like Happy Bingo and Oriental Pearl as well as crane machines.

◎Supreme Exim: The firm displayed game machine related parts such as LED lamps, pushbuttons and joysticks.

◎The Asia Gaming and Hospitality Institute (TAGHI): TAGHI provides short-term courses certified by the University of Nevada, Las Vegas (UNLV) and famous Singaporean Schools on gaming management and hotel MICE (meeting, incentive, convention and exhibition) services as well as services of Taiwan gaming consultation, research and investment.

◎Taiwan Fulgent: The exhibitor mainly promoted card shuffling products.

◎Taiwan Yuanmei: Taiwan Yuanmei exhibited Mario games using the theme of Three Kingdoms, Heroes of the Three Kingdoms and Challenge the Three Kingdoms, and also presented pinball bingo games with an outstanding cabinet, Football Beauty Contest and Harlem Circus.

◎TOYOBO STC Taiwan: The company had various coin hopper products on display.

◎Tecway/Mecpower: Tecway displayed POP Moto racing game, Super Hot Skiing, a skiing game, UFO Bowling, a bowling game, and Big Hammer whacking game as well as various kiddie rides and carousels.

◎Toy Awazon Corp. (China): The firm introduced a range of gift machines such as Nuway, Boxing Balloon and Crazy Pinball

◎Min-Yan (TSK): At the exhibitor's stand were Mario games such as Tiny Roulette, Mario Slot, Tarzan II, Tarzan III and Wrestlemania, pinball bingo games including Super Boboman Soccer 2010 and Oriental Pearl 5 Balls, and video games like COPA V, Fruit Bonus 2002, Super Amazonia and Halloween as well as game machine related parts.

◎Universal Space Amusement (Hong Kong): The company showed several fun educational-type games such as Hammer Fun, Penguin Family and Dino Pop, and Over Drive car racing game.

◎Vogos (Korea): Vogos presented motion sensing games, Star Ball and Little Hammer as well as Magic Point gift machine.

◎Wan Hai: The firm exhibited Spinning Orbit Baccarat and the chess game Speed Soldiers.

◎Wee Chin Electric (Weche): The exhibits at Weche's stand included a wide range of game machine parts such as various types of cabinets and UFO lamps.

◎Will Join: The enterprise displayed a variety of game machine parts including electronic coin acceptors, ticket machines, power supplies, pushbuttons, joysticks, counters, iron doors, three-colored lamps and locks.

◎Ying Tchin (YTE): YTE exhibited LCD panels of various specifications and power supplies.

◎Youal-Jifh: The company showcased an array of products including various cranes machines such as Super Mini, Jumbo, Giant, Peluche Box and Magic Box, prize machines like Hop Up Bingo, Rotary Star, Happy Ball and Pearl In The East, and pinball bingo games such as Challenge Ball Machine, Pin Ball, Soccer 7 Ball, Indian Warrior and Partido De Futbol as well as Mario games like Mario Slot and Upright and Table Top Mario Slot, and game machine related kits and parts.

◎Young Hour: The firm had assorted high-quality cabinet products on display.

◎Yuan Gong: At Yuan Gong's stand was a range of air hockey games

◎Yung-Chi: Yung-Chi brought a number of special games including Mosarc music game, Animal Forest, Guessing Fun, amusing Frog Race, and Yang Yang & Tai Lang as well as game machine parts like joysticks and pushbuttons manufactured by Sanwa of Japan.

◎G-Look (Zhongshan, China): G-Look presented Tropical Hurricane and Deep Ocean Treasure, a coin pusher.

◎Dragon World (Zhongshan, China): The exhibitor displayed shooting games such as Star Raiders, Gods Gun 2009 and 10-point Firearm, Cube Party educational-type game, Snork, Time 2 Win and Penguin Crisis whacking game.

◎Luck & Jinying (Zhongshan, China): Mainly providing kiddie rides, ticket games, bumper cars, mini trains and carousels, the firm displayed a delicate and compact kiddie ride, Speed Motorcycle.

◎Tommy Bear: The company showcased gift vending machines such as Pantone, Happy Ball and QQ as well as various cabinets, kits and components.

As the global economy is gradually recovering, market demand has also expanded. Accordingly, the number of new products presented at this year's GTI Asia Taipei Expo recorded a significant growth compared with previous years. A series of new product promotional campaigns during the 3-day event attracted many Taiwanese electronic and print T media and generated extensive coverage. TTV, CTV, CTS, Next TV, TPTS, CTITV, TVBS, SETTV, Era TV, ETTV, Apple Daily, Economic Daily News and United Daily all sent reporters to cover the event. Positioned as a trade event targeting the international market, GTI Asia Taipei has walked through 17 years. The transformation in exhibits and exhibitors during all these years can exemplify the efforts made by GTI Asia Taipei Expo in connecting its exhibitors with the international marketplace. The following trends have been observed based on changes in the exhibits.

In the past, GTI Asia Taipei Expo often saw that different exhibition companies displayed similar products. However, after there were more restrictions imposed in the Taiwan market and Taiwanese companies have gradually switched to export markets, GTI Asia Taipei Expo has jumped out of the stereotyped impression that its exhibit content mainly covers Mario games and large-sized amusement machines. The event not only has preserved its primary exhibits such as gaming machines and parts, but also has experienced gradual growth year after year in the number of educational-type games.

The quality of made in Taiwan (MIT) products has always been recognized by foreign companies. Faced with the emergence of China's massive production power, Taiwanese companies have adjusted their product strategies and used the approach of flexible order acceptance and small production to lay a solid foundation for "Taiwan Excellence". Taiwan's high-tech cluster effect has also happened in the electronic game industry. Many overseas buyers would take advantage of the week of GTI Asia Taipei Expo and use convenient transportation networks to travel from north to south Taiwan to purchase all the needed game machines and parts. The buyers can save a lot of precious time when checking production sites.

For raising brand awareness, many exhibitors have started using tournaments to attract fans in recent years. After all, brand building takes time. One after another promotional campaigns can strengthen the bonding between players and new products. Game developers can also evaluate the feasibility of new product releases based on the on-site popularity. Nowadays, it is no longer the era that "the master leads you to the door and the rest is up to you". "Products talk" still needs the support of marketing strategies. Game providers have attached greater importance to the annual GTI Asia Taipei Expo year after year. The event is the most direct way for game developers to face buyers. On-site talks and product introduction can facilitate buyers to place orders. Therefore, "utilizing booth decoration to compete in the hardware sector and utilizing marketing to compete in the software sector" are promotional approaches commonly seen at the event. Not including the restricted Taiwan domestic market, the arcade game market of China is growing at the annual speed of 3%, fueled by the Chinese government's active support. Currently, there are more than 20,000 game centers in China, which generate amazing production value. Plus the large-scale pilot site liberalization policy which allows the issuance of a total 30,000 licenses in all provinces of China, the China market's demand for educational-type game machines is soaring. In the last two years, the number of Chinese delegations visiting the GTI Asia Taipei Expo has significantly increased. Following the fading away of the recent global financial turmoil, the frozen market has started melting. For game companies, it is the best moment to undertake deployment for Asia and around the globe. Since its inception in 1993, GTI Asia Taipei Expo has long become the number one electronic game trade event in Asia. It has also been ranked as Taiwan's excellent export trade event many times by the Taiwan External Trade Development Council and has received extensive recognition from overseas and domestic industry associates. Faced with the future, GTI Asia Taipei Expo will continue to shoulder the important responsibilities of boosting the level of the electronic game industry, facilitating exchanges between industrial and academic sectors and creating export business opportunities. The 18th GTI Asia Taipei is slated to be held on May 5~7, 2011. We hope all industry members will support the event again. For the latest show information, please pay close attention to related coverage on GTI Asia Taipei Expo or visit www.gtiexpo.com.tw.