Interviews with Overseas Exhibitors of the GTI Asia Taipei Expo 2012
■ Jim Ke/ Jacky Hsu
The GTI Asia Taipei Expo 2012 smoothly took place on May 10~12. Despite a decline in the number of exhibitors compared with previous years, this year’s event still attracted a good number of overseas exhibitors including MEI from Australia, Codelux from Hong Kong, and SUZO-Happ, JCM Global and Barron Games from the US. They presented a multitude of high-quality products.
Interviewee: Neil Lu (Asian Sales Territory Manager)
With a history of more than 50 years, JCM Global markets its products across the five continents of the global market and has sales and service facilities in many regions. The company provides extensive products covering coin validation, optical sensing, contact image sensing and thermal printing as well as other innovative functions including cash, ticket and barcode validation, reading technology and smart cash box technology. JCM Global products can accept international currencies in 80-plus countries and regions. JCM Global has officially established a branch office in Taiwan early this year. The company’s representative at the GTI Asia Taipei Expo, Neil Lu, said “through participating in this event, we can promote our Taiwan branch and make an announcement to the industry about the inauguration of the JCM Global branch office.” At the show, the firm promoted various models of bill products including “iVIZION,” “UBA,” “Paycheck 4,” “VEGA” and “VEGA-RC.” Influenced by the sluggish global economy, buying interest at this year’s show was weaker than in previous years. In tough times, a flat performance is considered satisfactory.
Regarding next year’s GTI Asia Taipei Expo which will celebrate its 20th anniversary, Neil Lu gave his blessing. He promised that he will be at next year’s event, regardless of whether JCM Global will take part in it or not.
nterviewee: Alexey Kantorovich (Project Manager)
Established in Russia in 2005, Codelux specializes in developing and producing slot machine mainboards and cabinets. In the past, the company was focused on the markets of Russia, Ukraine and Columbia. Aggressively expanding into new market territories, it has set up a branch in Hong Kong in 2010 for seizing Asian markets. Also, this year Codelux took part in the GTI Asia Taipei Expo for the first time. At the 2012 event, Codelux showcased two slot machines, “Super Gaminator” and “Cool Air.” With unique Russian characteristics, the company’s products attracted attention from many buyers. According to Alexey Kantorovich, besides participating in this year’s GTI Asia Taipei Expo, he has also visited last year’s GTI Asia China Expo held in Guangzhou and was impressed by the volume of visitor traffic. Therefore, the firm will consider signing up for the upcoming GTI Asia China Expo which is to be held this September. Mr. Kantorovich pointed out that the buyer traffic on the second day was actually stronger than that on the opening day. He believed that the sluggish economic conditions around the world still had an influence on the show’s performance. As to whether Codelux will come back to next year’s GTI Asia Taipei Expo, Mr. Kantorovich will wait to see the post-show business opportunities and outcomes and then evaluate the possibility of booking exhibit space again next year.
Interviewee: Gregory Bacorn (President)
The US-based Barron Games specializes in air hockey tables and kiddie rides. In previous years, the company’s products were displayed at the GTI Asia Taipei Expo though its distributor Yuan Gong Enterprise in Taiwan. However, Barron Games took part in this year’s show under its own name and the company’s President, Gregory Bacorn, attended the event, indicating that they attach great importance to the Taiwan market. Mr. Bacorn mentioned, “Barron Games has been participating in the GTI Asia Taipei Expo for several consecutive years. This year’s show brought us a big surprise. Not only the quality of visiting buyers is very high, but we also saw many industry professionals from Central and South America, Southeast Asia, Japan and the Middle East who showed great interest in Barron Games’ products. Moreover, products of other exhibitors at the show can demonstrate the characteristics and quality of the Taiwan electronic game industry, which is also the reason that we have continuously participated in the GTI Asia Taipei Expo. Barron Games is dedicated to manufacturing products of high quality, accepting high levels of buyers and closing high quality deals.”
Interviewee: Edmond Tang
Having participated in many famous trade events across the world such as the G2E in the US and the G2E Asia in Macau, the well-known international cash handling equipment developer MEI also took part in this year’s GTI Asia Taipei Expo to showcase its globally famous cash handling systems. The firm’s stand attracted many domestic and international buyers. Edmond Tang of Trigat International, the distributor of MEI in Taiwan, said “the GTI Asia Taipei Expo represents a high number of exhibitors, offering us good opportunities to seek partners. In addition, it provides abundant dynamic information on the industry and can help us grasp trends in the markets of the Asia-Pacific region. At this year’s show, the MEI stand has a more remote location, so the number of visitors to our stand is lower than expected. However, a good number of overseas buyers from China, Hong Kong, Japan, Southeast Asia and Central and South America visited our booth for business inquiries and exchange. Therefore, MEI will come back to the 20th GTI Asia Taipei Expo next year and bring brand new products and services to industry trade professionals in Asia.”
Interviewee: Tom Happ (Executive Vice President)
The well-known international electronic game parts provider SUZO Happ markets its products across the world and has offices in America, Europe and Asia. To penetrate into the Taiwan market, the company chose this year’s GTI Asia Taipei Expo to present itself and its products and services. SUZO Happ showcased a range of parts including the company’s best-selling LED lamp sets, car simulated steering wheels and coin acceptors, and demonstrated its ambition to seize the Taiwan market. Executive Vice President Tom Happ of SUZO Happ commented “it is our first time participating in the GTI Asia Taipei Expo. The effectiveness of this show is remarkably amazing and greater than we expected. On the opening day, we saw a large influx of visitors to the show venue. Also, the buyers visiting our stand were very professional. Therefore, the event can effectively help us delve into and understand the Taiwan market.” SUZO Happ will be focused on the markets of Taiwan and China and establish sales offices in both markets. In addition, it will build a plant in China to provide excellent SUZO Happ products and offer customization service to clients in the Asia-Pacific Region.